SaaS Generalist

Resources to build & grow your career in SaaS

Failed Printer and the Certified Usability Analyst

“Paper Jam. Remove paper from a tray” read the printer in its 8-bit style, unemotional font. It spoke as if it didn’t know what I was going through. “NO! NO! NO!” I screamed internally! “The exam is in 40 minutes and I do not have the time to go ...

Associate CEO — who are they and why you need them

Let me start by telling you a story about a Head chef. He wasn’t always the head chef — he started out on his own running a small cafe that served the best sandwiches. He would personally make all of the dishes right down to the last sauce. He kne...

Work vacations — secret ingredient to creative solutions?

I’m writing this article from a cafe in Melbourne, Australia. The past hour has been the most productive I’ve been in the past few months. I edited a blog post, configured my SaaS product, read a few useful articles and still have the motivation t...

Here’s why every customer interaction is as delicate as your first date!

I remember my first date. Nervous, sweaty palms and my mind running through 100 possible things to say. Every word that comes out of my mouth is going to count. Every word. I can’t be too friendly(that’s for the fifth date) but I also can’t be di...

Ban “Product demos” — Let’s call them conversations

Being a Sales Engineer, I spend most of my time demoing. Having demoed so many times, I find it surprising that now I can demo without practice, without effort. Demoing has become like brushing my teeth — I get on a call and it happens automatical...

How many SaaS GTM teams should you have? Hint - 2

I’m not particularly proud of this but my previous blog post on the same topic was kind of a rant. Hence, I decided to be productive on this one and propose a solution to the problem: Too many people reaching out to customers in a SaaS world. How...

How it feels to be a SaaS customer

Hello there, I’m Mr.Customer. I have a need. I have time to spare. More importantly, I have money that I can spend on a solution that will cater to my needs. Like most in my breed, I evaluated a few products before deciding on the one that I beli...