Go-To-Market

Ban “Product demos” — Let’s call them conversations

Being a Sales Engineer, I spend most of my time demoing. Having demoed so many times, I find it surprising that now I can demo without practice, without effort. Demoing has become like brushing my teeth — I get on a call and it happens automatical...

How many SaaS GTM teams should you have? Hint - 2

I’m not particularly proud of this but my previous blog post on the same topic was kind of a rant. Hence, I decided to be productive on this one and propose a solution to the problem: Too many people reaching out to customers in a SaaS world. How...

How it feels to be a SaaS customer

Hello there, I’m Mr.Customer. I have a need. I have time to spare. More importantly, I have money that I can spend on a solution that will cater to my needs. Like most in my breed, I evaluated a few products before deciding on the one that I beli...

How Arsenal’s stadium tour can teach SaaS companies to close deals

I recently went on a Studio tour at the Emirates stadium. My experience of the entire tour deserves another blog post of its own but the major focus of this one is a simple yet very effective Sales technique that ‘WoW’ed me and made me spend 20£ (...

Hey Customer Support, what the hell is wrong with you?

Disclaimer: This post could be very long and completely my imagination. I’ve been a customer of this top teleco(Let’s call them Runfone) for over 10 years now. I was not going to be using my number and needed to deactivate it but keep the number ...